From the team behind Social Jazz.

    Yacho is built by Social Jazz, the company behind the social media automation platform businesses rely on. We've spent years making marketing easier for people who don't have time for it. Yacho is the next step.

    Why Yacho exists

    Social Jazz solved one specific problem: keeping social media active for small businesses that don't have a marketer on staff. Working with thousands of those businesses made one thing clear. Social posts are only one piece of marketing. Most businesses also need email, ads, content, and a real plan that ties it all together — and almost none of them have the time or expertise to build one.

    AI changed what's possible. A single person describing a goal in plain language can now produce a structured marketing plan that used to take a team. But generic AI tools don't know your brand, your audience, or your history, and they don't keep track of a plan you can refine over time. That gap is what Yacho fills.

    Yacho is a planning surface, not an execution platform. It generates marketing plans and draft content. It remembers your brand, audience, and history across iterations. You shape the plan through conversation. The work of running the marketing stays in your hands and your tools.

    Who's behind Yacho

    Paul Baccaro

    Co-founder

    Twenty years building and running SaaS products, taking multiple products from whiteboard to market. Most recently VP and General Manager of Coolfront by FieldEdge, a software company serving the mechanical trades. Co-founded Social Jazz in 2021 to help small businesses keep their social media active. Yacho is the natural next step.

    Matt Smith

    Co-founder

    Twenty plus years writing software, with several successful SaaS products built as a Software Architect and User Experience Designer for companies of all sizes. Bachelor's in Computer Science and Mathematics.

    Where we are

    Based in Rochester, New York.

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